The Marketing Manager is responsible for planning and implementing shopping center marketing, community and public relations programs at the Shops at Skyview Center. Marketing strategies are focused on driving traffic, supporting and increasing retailer sales and engaging the communities to enhance property value.  In addition, this position provides support for special projects and needs under the direction of the Director of Shopping Center Marketing.

As the Marketing Manager, one is held accountable to, however not limited to, the following job functions: 

• Responsible for the oversight, coordination and execution of marketing business plans and programs in conjunction with the property management team
• Responsible for the management of marketing funds, including budget preparation, negotiating to maximize spend and adjusting to account for changes in income
• Strategically plan fresh, new events to engage the community and drive traffic to shopping centers. Work with community partners and non-profits in the area to enhance current and potential events
• Execute all on-site events from the planning stages to event day to include all advertising, community partnerships, logistics, permitting and success metrics
• Responsible for contracting and managing personnel to support the execution of marketing programs including training, monitoring and addressing issues 
• Collaborates with Corporate marketing team to create all ad concepts to include social media to include WeChat, website, digital and print advertising
• Partners with specialty leasing, property management and other team members to support ancillary revenue goals
• Create and manage all content for the website (WordPress), print/digital ad campaigns, on-site signage and email campaigns (MailChimp)
• Build strong relationships with current and potential tenants to understand their business and create marketing opportunities on-site to drive traffic to their store. Connect and educate tenants on cross promoting at the center and develop marketing programs around these cross promotions
• Assumes additional responsibilities and performs special projects as needed or directed.
• Assist with managing the third party advertising program.

REQUIRED QUALIFICATIONS: 

• Bachelor’s degree in business, marketing or journalism with 8+ plus years of related marketing experience, or equivalent combination of education and experience
• Demonstrated leadership and management ability
• Creative abilities; ability to think “outside the box”
• Developed knowledge of marketing commercial real estate
• Strong communication, sales and negotiation skills
• High degree of initiative and independent judgment
• Strong analytical and problem solving abilities
• Ability to prioritize multiple projects
• Detail oriented; organized
• Work well under pressure, meeting deadlines consistently
• Ability to develop and manage budgets
• High degree of integrity

PREFERRED QUALIFICATIONS: 

• Bilingual in Mandarin or Cantonese preferred

Physical Demands:

Nature of work requires an ability to analyze, communicate and exchange information, collect, compile and prepare work documents, and operate standard business office equipment.  Ability to lift and transport marketing and presentation materials or equipment up to 50 pounds.

Working Conditions:

Work performed in a general office environment.  Will require availability for extended hours during peak/seasonal periods.  Availability for nights and weekends to attend all marketing events.

Limitations and Disclaimer:  This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of ShopCore Properties. Because no position description can detail all the duties and responsibilities that may be required from time to time in the performance of a job, duties and responsibilities that may be inherent in a job, reasonably required for its performance, or required due to the changing nature of the job shall also be considered part of the jobholder’s responsibility. The Company remains an “At-Will” employer.  All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities.